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| - challenge: Decision-makers at key segment accounts (e.g. $20,000 - $99,999 potential annual revenue) were unaware of UPS' global e-commerce abilities. In fact, UPS is wrongly perceived as a "slow ground carrier." | - solution: Partner with Inc. Magazine to reach small and medium size business decision-makers. The partnership involves providing an educational and interactive forum related to global e-commerce. | - results: More business opportunities for account executives with UPS and its subsidiaries on UPS' most profitable products. With e-commerce technology embedded at each account, customer satisfaction increases, resulting from streamlined supply chains and reduced costs. | ||
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| - web awareness - |
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