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| - challenge: Create rich, dynamic, attention getting, yet non-intrusive creative for BMW's largest product focused online advertising campaign - the BMW X3. All, while meeting website file size requirements of 25k or less. | - solution: Use PointRoll technology to perform "polite" or "secondary downloads" that do not affect a website's page load. | - results: File size restrictions where no longer an issue. Designers now had more creative freedom to create a more engaging and effective online ad, with reponse rates well above .4% industry standard. |
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| - 300 x 250 Flash Ad - |
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