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| - challenge: Keep "car as hero," yet retain concept positioning the X5 as one of the most powerful, agile, and performance oriented SUVs on the road. The Drivers' SUV. And, produce a 3 vehicle concept (e.g. tanker, BMW F1 racecar, & BMW X5) with a 1 vehicle production budget. | - solution: A concept that doesn't overpower the X5, yet ties in X5 performance with a subtle wink and smile to BMW's F1 racing heritage. | - results: BMW simply states print ad is "stunning" | ||
| <<click images to enlarge>> |
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| - print spread - |
- print page - |
- bmwusa.com 360 gallery - |
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