- challenge: Create a group of seasoned sportbike riders in Southeastern Wisconsin to:

- leverage group buying power
- meet other riders
- learn about local events
- learn about new roads		 - solution: Meet sportbike rider demands currently not met by any group or site, locally or nationally, by developing an online forum and opt-in e-mail list specializing in sportbike riders, events, reviews, and more. - results:
- 105 new members for 2004
- track time and dealer discounts achieved
- average member riding experience is >10 years
- strong search engine placement for respective industry keywords in Yahoo, Google, AOL, & MSN

<<click images to enlarge>>

- splash page -

- events -

- a-e advisor -